Seems simple enough, but simple is not often easy, nor is it often done well.Īccording to a recent article from PR News, “60 percent of companies do not have a long-term internal communications strategy at all, and of the businesses that do, 12 percent do not measure the effectiveness of these communications.” To break it down to its most rudimentary or basic definition, LOS is about effective internal communication. Line of sight starts with you as a leader motivating your employees towards a common goal by giving them a clear understanding of not only what that goal is, but also how their efforts make it a reality.
Google the term “line of sight business” and you will discover a myriad of definitions saying the same thing. Today, I want to expand on the concept of ‘line of sight’ - what it is, why it is important and how you can make it a reality in your organization. In my previous post, 3 things CEOs must do to ensure effective collaboration, I wrote about how CEOs should encourage department heads to be influencers for a cohesive enterprise-wide strategy that is based on a clear ‘line of sight’ understanding beyond their respective departments. How effective are you at communicating your organization’s vision to employees? Do they understand how their “individual” roles contribute to the collective and successful realization of that vision?
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